Episode 27 - The Dynamics of Change: Strategies for Personal and Professional Growth
NLP Marketing, Couples Coaching Ground Rules, NHS Crisis & Handling Addictions | Live Q&A with Steve & Tina
Steve and Tina host a live monthly Q&A on Facebook, discussing how current economic and NHS pressures create opportunities for coaches to adapt and help more people. They answer questions on setting ground rules with couples (listening, coaching neutrality, and an exercise to reconnect partners to early attraction), avoiding imposing personal beliefs, and using personal metaphors in marketing while remembering audiences care about themselves. They compare organic vs paid marketing, emphasizing experimentation, warming cold audiences, and tracking acquisition cost and ROI, and suggest focusing locally. They address safeguarding and record-keeping when clients mention suicidal thoughts and how to respond when people can’t afford help, including signposting, pro bono limits, and group wellbeing sessions. They touch on learning meta programs through observation, working with addiction only when clients truly want change, and crafting an elevator pitch that sparks curiosity and conversation.
00:00 Going Live Setup
01:00 Welcome and Catch Up
01:32 Recession and Flexibility
04:56 Couples Ground Rules
08:11 Stay Out of Their Map
14:33 Marketing Commandments
17:20 Personal Metaphors That Sell
21:24 Organic Versus Paid Ads
28:59 PTSD Client and Safeguarding
34:42 Crisis Call and Evidence
35:27 Pro Bono Without Guilt
35:57 NHS Crisis and Group Support
38:58 Meta Programs in Practice
42:52 Compassion Fatigue and Boundaries
45:08 Addictions and Real Motivation
51:05 Alcohol Chemistry and Control
55:44 Hairdresser Leaflets and Referrals
56:54 Crafting an Elevator Pitch
01:03:30 Wrap Up and Upcoming Events
Steve and Tina host a live monthly Q&A on Facebook, discussing how current economic and NHS pressures create opportunities for coaches to adapt and help more people. They answer questions on setting ground rules with couples (listening, coaching neutrality, and an exercise to reconnect partners to early attraction), avoiding imposing personal beliefs, and using personal metaphors in marketing while remembering audiences care about themselves. They compare organic vs paid marketing, emphasizing experimentation, warming cold audiences, and tracking acquisition cost and ROI, and suggest focusing locally. They address safeguarding and record-keeping when clients mention suicidal thoughts and how to respond when people can’t afford help, including signposting, pro bono limits, and group wellbeing sessions. They touch on learning meta programs through observation, working with addiction only when clients truly want change, and crafting an elevator pitch that sparks curiosity and conversation.
00:00 Going Live Setup
01:00 Welcome and Catch Up
01:32 Recession and Flexibility
04:56 Couples Ground Rules
08:11 Stay Out of Their Map
14:33 Marketing Commandments
17:20 Personal Metaphors That Sell
21:24 Organic Versus Paid Ads
28:59 PTSD Client and Safeguarding
34:42 Crisis Call and Evidence
35:27 Pro Bono Without Guilt
35:57 NHS Crisis and Group Support
38:58 Meta Programs in Practice
42:52 Compassion Fatigue and Boundaries
45:08 Addictions and Real Motivation
51:05 Alcohol Chemistry and Control
55:44 Hairdresser Leaflets and Referrals
56:54 Crafting an Elevator Pitch
01:03:30 Wrap Up and Upcoming Events
